jueves, 4 de julio de 2013

VISUAL MERCHANDISE AND WINDOW DECORATION


In this post I would like to talk about Raffa´s main topics to create their window decorations and their style to promote their points of sale.

When Raffa creates their first shop they try to emulate a mixture of vintage and minimalistic style.
 
 
Raffa Store Opening!


They preserve the white color in all of their shops and combine wrought  iron furnitures with glass to give a modern vision of the concept of their stores.

They try to decorate the shops in an artistic way putting only one piece of each design in exhibition

In their windows visual merchandisers try to create each month a concept inspired in fashion trends and combining special occasions, adding  artistic complements to emulate some stories  and inspiring the customers to enter inside the shop to see this nice garments and much more.
 

Depending on the season they can create a nice window view like mother´s day with some flowers and some art styles and using Raffa bags as complements of the brand.

The windows of Raffa  do not  have mannequins because they want to preserve a different identity using iron instruments to hang the sweaters and give an  art gallery atmosphere.
 

No hay comentarios. :

Publicar un comentario